The NIVEA FamilyTrusted, loved and always reliable – For more than 100 years

When NIVEA Creme was launched in 1911 it revolutionized skin care as the first stable oil-and-water-based cream in the world. Today, although the NIVEA family has grown considerably, it is no less innovative. Read more about the present-day product ranges here.

A Universal Brand

A Universal Brand

The NIVEA brand has enjoyed market success for over 100 years and is one of the world's largest skin care brands today. It stands for closeness, trust and effective skin care products for all skin types.


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NIVEA stands for values like security, closeness, trust, and reliable care for all types of skin. In 46 countries NIVEA is the market leader in the skin care segment.
Ralph Gusko, Member of the Executive Board for Brands at Beiersdorf AG

NIVEA Body

NIVEA Body

The skin is a body part that comes into direct contact to the outside world and consequently is affected by pollution, hot weather, and dry air. Therefore, NIVEA´s body care products moisturize dry skin, restore skin pigmentations, protect the skin from the sun and make your skin fairer and brighter without thinning the natural layers of skin.

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NIVEA Deodorant

NIVEA Deodorant

Special products are necessary for preventing body odor and at the same time protecting delicate skin from irritation. The underarm skin is a particularly sensitive area because of the presence of hair, sweat and oil make it a breeding ground for many different types of bacteria. The deodorant formula invented by NIVEA prevents undesirable odor and is gentle for sensitive skin.

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NIVEA Face Care

NIVEA Face Care

Taking good care of your facial skin involves not only cleansing, but also maintaining its moisture and softness in order to keep the skin looking young and naturally beautiful. NIVEA’s face care product line meets this demand by offering a range of products for all kinds of skin types and needs.

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NIVEA Sun

NIVEA Sun

Almost everyone wants to enjoy the outdoors. Yet, we all know how sunlight can be harmful to the skin as well. To protect the skin, it is most crucial to protect the body, face and lips. Therefore, NIVEA sun care products are specially developed to meet all the different needs of different skin parts being exposed to sunlight.

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NIVEA Lipcare

NIVEA Lipcare

Lips are the most delicate part on the face and are more prone to side effects of dry weather and sunlight, which may destroy its beauty and damage the skin. Therefore, NIVEA´s wide range of lipcare products help to prevent moisture loss, protect from the damaging effects of the sun and leave a sensationally soft feeling on your lips.

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  • NIVEA 

    NIVEA

    Global market leader for skin care
    Innovative skin care products for the whole family
    First to integrate Q10 in its anti-wrinkle products
    Around 30 percent of all women around the world use NIVEA products
    NIVEA Creme was the first stable oil-and-water-based cream in the world
    • Global market leader for skin care
    • Innovative skin care products for the whole family
    • First to integrate Q10 in its anti-wrinkle products
    • Around 30 percent of all women around the world use NIVEA products
    • NIVEA Creme was the first stable oil-and-water-based cream in the world