Our most important brand has enjoyed over 100 years of success and is today one of the world’s largest skin care brands.
At Beiersdorf we have been caring about skin for more than 130 years. Throughout our history we have built trust by staying close to our consumers and developing innovative skin care brands that are tailored to their needs. We work as one global team, with one focus: making people feel good in their skin. Everywhere. Every day. As we head into the future, we want to become the number one skin care company in the world.
Our passion for skin care is what drives us and makes us unique. Our brands and skin care products are trusted by consumers – both locally and regionally.
Making people feel good in their skin means different things to different people. That’s why, across our three global skin care brands – NIVEA, Eucerin, and La Prairie – we cater for all sorts of needs and operate across different markets: mass market, dermocosmetics, and premium.
Mass Market
NIVEA, our iconic brand, is one of the world’s largest skin care brands. It stands for values like trust, security, family, and reliable care for all skin types and is available in about 200 countries around the world.
Dermocosmetics
Eucerin is synonymous with innovative medical skin care and is trusted by dermatologists and consumers across the globe. This high-quality product range is among the world’s leading dermocosmetics brands and is sold in pharmacies in over 60 countries.
Premium
La Prairie, our anti-aging luxury skin care brand, is based on the latest scientific findings as well as over 50 years of research expertise. The products are sold in selected retail outlets in over 90 countries.