Our most important brand has enjoyed over 100 years of success and is today one of the world’s largest skin care brands.
Researchers at Beiersdorf have spent over 130 years unlocking skin’s complex processes to develop skin care products that are trusted the world over.
Day by day, “NIVEA cares for family“ is reaching and improving the lives of families in need and takes care beyond skincare. Our timeline shows some of the highlights of our social commitment around the world.
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Pharmacist Paul C. Beiersdorf establishes the Company.
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Pharmacist and businessman Dr. Oscar Troplowitz purchases the Hamburg-based Company from its founder, Paul C. Beiersdorf. He modernizes the production processes, makes first international contacts, and significantly enlarges the Company.
Patent application for Eucerit, (lit. "beautiful wax"), an emulsifying agent. Made from lanolin, found in sheep’s wool, Eucerit is the basis for Eucerin and, later on, for NIVEA Creme.