Beiersdorf Thailand History

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    1882

    Paul Carl Beiersdorf

    Pharmacist Paul C. Beiersdorf establishes the Company.

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    1890

    Dr. Oscar Troplowitz

    Pharmacist and businessman Dr. Oscar Troplowitz purchases the Hamburg-based Company from its founder, Paul C. Beiersdorf. He modernizes the production processes, makes first international contacts, and significantly enlarges the Company.

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    1900

    Patent application for Eucerit

    Patent application for Eucerit, (lit. "beautiful wax"), an emulsifying agent. Made from lanolin, found in sheep’s wool, Eucerit is the basis for Eucerin and, later on, for NIVEA Creme.

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    1911

    NIVEA Creme is introduced

    NIVEA is born. Working closely together with chemist Dr. Isaac Lifschütz and dermatologist Prof. Paul Gerson Unna, Dr. Oscar Troplowitz develops the first stable skin cream based on a water-in-oil emulsion, using the emulsifying agent Eucerit.

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    1925

    NIVEA is relaunched in the classic blue tin

    NIVEA was given a makeover. The NIVEA brand image was completely overhauled to reflect the social changes of the 1920s. The blue tin was born …

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    1926

    NIVEA's appearance in Thailand

    NIVEA enters the Thai market as the first NIVEA products are distributed in Thailand.

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    1959

    The new NIVEA tin

    Birth of a design icon: the signature “Creme” lettering that exists to this day was applied to the NIVEA tin. With the removal of labeling such as “Zur Hautpflege” (Skin Care), the brand and product name were able to take center stage on the tin lid.

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    1972

    Opening of Beiersdorf's head office in Thailand

    To be closest to consumers, Beiersdorf establishes a local affiliate in the centre of Bangkok.

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    1987

    Opening of Beiersdorf Thailand's production center in Bangplee

    In addition to its head office, Beiersdorf establishes its own production center in Thailand, which starts operating in 1987.

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    1999

    1st launch Eucerin in Thailand

    Beiersdorf Thailand adds a new brand to its portfolio and launches Eucerin with the pH5 range.

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    2001

    NIVEA Men launched in Thailand

    The first cleansing range for men is launched.

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    2003

    Grand Re-opening of our production facility in Bangplee

    The renewed production center at Bangplee is equipped with state-of-the-art technology and machinery supported by its parent company, Beiersdorf AG.

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    2010

    Eucerin for Men in Thailand

    Eucerin Thailand extends its customer group and now offers products specially developed for men.

  • Sathorn Office Building

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    2013

    Our Thailand head office moves to a new building within Bangkok

    The new building is situated in Sathorn, providing more space and greater comfort for our growing number of staff.