Our most important brand has enjoyed over 100 years of success and is today one of the world’s largest skin care brands.
Uncovering natural active principles for even better skin care calls for researchers with expertise, perseverance, creativity, and a love of the skin. The results of this research work are the key to the success of Beiersdorf's care products.
Our “We care.“ sustainability strategy supports us in assuming our responsibility towards people and the environment.
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Pharmacist Paul C. Beiersdorf establishes the Company.
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Pharmacist and businessman Dr. Oscar Troplowitz purchases the Hamburg-based Company from its founder, Paul C. Beiersdorf. He modernizes the production processes, makes first international contacts, and significantly enlarges the Company.
Patent application for Eucerit, (lit. "beautiful wax"), an emulsifying agent. Made from lanolin, found in sheep’s wool, Eucerit is the basis for Eucerin and, later on, for NIVEA Creme.