Beiersdorf Thailand Today

Beiersdorf (Thailand) Co., Ltd. works within the FMCG (Fast Moving Consumer Goods) industry and is a closely aligned key affiliate of the leading international branded goods company, Beiersdorf AG (Germany). We compete across various branded goods categories including skin care, personal care and dermo-cosmetic skin care.

Our brands include NIVEA, NIVEA MEN and Eucerin. Many of these brands you will know as trusted household names and will find in homes all over Thailand and indeed, the world. Our commitment to strict quality standards ensures the high standard of our products and means that our consumers can feel confident in using our brands in the family environment.

Beiersdorf (Thailand) Co., Ltd. is composed of both our office in Sathorn and our production center in Bangplee. In our two locations, more than 700 employees (out of 17,500 employees worldwide) work with great dedication to constantly improve, enhance and expand product lines.

Our office in Sathorn also functions as headquarters for our Management Unit South East Asia, including operations in Vietnam, Malaysia, Singapore and Indochina (including Myanmar, Laos and Cambodia).

Our production center in Bangplee produces products for all our three brands – NIVEA, NIVEA MEN and Eucerin. These products are exported to 46 different countries, whereof the vast majority are located in the Far East region (including Australia and New Zealand).

Our Management

At Beiersdorf Thailand, we are one team because we respect, trust and care for each other. Taking care starts with our employees and their families, but goes beyond that. We also care about our consumers, partners, brands, communities and the environment. For me, this is the reason why I appreciate working at Beiersdorf for almost 20 years now.
Kai-Boris Bendix – Managing Director South East Asia & General Manager Thailand
Since I joined the company in 1997, I always had the chance to learn and grow while simultaneously implementing new ideas to improve many areas of our company. At Beiersdorf Thailand, we are striving towards simple and sustainable processes that will help us to reach our challenging targets and to literally get better day by day.
Thomas Rupprecht – Operations Director Thailand

Core Values

Core Values

Our four Core Values – Care, Courage, Simplicity & Trust – are also reflected in our working environment and company activities. Therefore, we foster an open atmosphere, mutual trust and a challenging but supportive environment through events such as our yearly company kick-off, town hall meetings and regular teambuilding and sports activities. In this way, we also strengthen the idea of being and acting as ONE team.

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