Our Strategy

In a global business environment characterized by economic uncertainty, social imbalances, and environmental challenges we strive to grow in a responsible manner. Our “We care.“ sustainability strategy supports us in assuming our responsibility towards people and the environment. This strategy defines clear objectives for our actions towards the people within and outside our company to whom we are committed, as well as towards the environment.
Our sustainability strategy focuses on three pillars: “Products, Planet, People“. It thus comprises sustainability topics right along Beiersdorf’s entire value chain – ranging from raw materials procurement, through the health and safety of our employees, to our social engagement outside our company. Read more about our global progress in the latest Sustainability Review on our International Website.