Our Strategy

At Beiersdorf “We care.“

In a global business environment characterized by economic uncertainty, social imbalances, and environmental challenges we strive to grow in a responsible manner. Our “We care.“ sustainability strategy supports us in assuming our responsibility towards people and the environment. This strategy defines clear objectives for our actions towards the people within and outside our company to whom we are committed, as well as towards the environment.
Our sustainability strategy focuses on three pillars: “Products, Planet, People“. It thus comprises sustainability topics right along Beiersdorf’s entire value chain – ranging from raw materials procurement, through the health and safety of our employees, to our social engagement outside our company. Read more about our global progress in the latest Sustainability Review on our International Website.


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Responsible Sourcing: We integrate a “Supplier Code of Conduct” compliance into the supplier selection and evaluation processes at Beiersdorf, and have developed specific action plans for materials of special consideration such as palm-based raw materials.


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Raw Materials: We incorporate sustainability criteria into our research, the procurement of raw materials, and the development of new formulas and applications.


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Packaging: We contribute to the conservation of resources by optimizing packaging and developing alternative, more sustainable packaging solutions.


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Energy: We systematically develop solutions to reduce energy use and deploy technologies to convert to more environmentally friendly, renewable energy sources.


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Waste: We pursue a policy of “avoid, reduce, reuse and recycle“ throughout the entire life-cycle of our products and work closely with our supply-chain partners to identify and eliminate waste wherever possible.


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Water: We constantly work to reduce our water consumption – in production processes, buildings and other areas – and actively manage water risks.


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Employee Health & Safety: We are committed to ensuring safe and fair working conditions and transparent and respectful collaboration with all people throughout our entire value chain.

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Social Responsibility: Our social commitment reflects our company’s and brands’ strategic goals and values. We support communities and families in need through social sponsoring initiatives set up by our brands and programs on the corporate level.

Stakeholder Engagement

Photo Collage: Supplier Fair at Beiersdorf, Consulting in NIVEA store, product testing in the research department
Icon badge Employees: We involve our employees in our sustainability initiatives and promote active personal and team participation.

Icon Consumers Consumers: We transparently inform our consumers about our sustainability commitment and provide them with sustainable product solutions. In addition to this, we invite our consumers to engage in our sustainability initiatives.

Icon Warehouse Suppliers: To ensure our high standards in product quality, fair working conditions, and environmental protection, we foster strategic supplier management through regular dialog and joint projects.

Icon NGOs Non-profit Organizations: We believe that an active and open dialogue with NPOs about sustainability is of mutual benefit, and engage with NPOs for instance on the palm (kernel) oil supply chain and climate change.           

NIVEA cares for family – Thailand’s Blue Library project

“Helping people, to help themselves”, a Beiersdorf principle that truly reflects our company’s core values “CARE” which has been shaping our CSR approach since it was first launched in 2014.  We strongly believe that knowledge and learning are the keys to unlocking all possibilities of the future. The future of which, makes dreams come true.

Despite the constant evolution from contemporary books to e-books in this digital-driven era, there are still many Thai children whom are not supported the conveniences of the digital world. Beiersdorf Thailand sees this as a great opportunity to establish our social commitment in supporting and enriching the lives of the youth and their families by providing the communities with more convenient access to books and knowledge.

Since 2014, when we first launched our “Blue Library” initiative, we have expanded 12 school libraries around Bangkok and surrounding areas. In 2018, guided with the same principle, we expanded the project to nearby provinces such as Ratchaburi and Ayutthaya to continue to ignite the dreams of the children. Apart from Thailand, we also go beyond the border to our neighbouring country, Myanmar and completed two “Blue Libraries” in Yangon.

In order to reach out to as many children as we possibly can, we have established an ongoing partnership with the Foundation for Children (FFC) to work on the “BOOKSHELVES” project.  This FFC project helps us close the gap in providing books and bookshelves with more speed and broader coverage aiming at children in rural areas of Thailand, where one bookshelf in one home is able to reach out to at least 10 children. So far there are more than 7,000 homes receiving bookshelves and more than 70,000 children are benefited from this project.

Apart from Blue Library project, we also take an indirect approach in prolonging lives of children with Type 1 diabetes through our partnership with “Actions for Diabetics”, a non-profit organization who provides medical support and scholarships to Type 1 diabetes children across the South East Asia.