“Helping people, to help
themselves”, a Beiersdorf principle that truly reflects our company’s core values
“CARE” which has been shaping our CSR approach since it was first launched in
2014. We strongly believe that knowledge
and learning are the keys to unlocking all possibilities of the future. The
future of which, makes dreams come true.
Despite the constant
evolution from contemporary books to e-books in this digital-driven era, there
are still many Thai children whom are not supported the conveniences of the
digital world. Beiersdorf Thailand sees this as a great opportunity to establish
our social commitment in supporting and enriching the lives of the youth and
their families by providing the communities with more convenient access to
books and knowledge.
Since 2014, when we first
launched our “Blue Library” initiative, we have expanded 12 school libraries around Bangkok and surrounding
areas. In 2018, guided with the same principle, we expanded the project to
nearby provinces such as Ratchaburi and Ayutthaya to continue to ignite the
dreams of the children. Apart from Thailand, we also go beyond the border to
our neighbouring country, Myanmar and completed two “Blue Libraries” in Yangon.
In order to reach out to
as many children as we possibly can, we have established an ongoing partnership
with the Foundation for Children (FFC) to work on the “BOOKSHELVES”
project. This FFC project helps us close
the gap in providing books and bookshelves with more speed and broader coverage
aiming at children in rural areas of Thailand, where one bookshelf in one home
is able to reach out to at least 10 children. So far there are more than 7,000
homes receiving bookshelves and more than 70,000 children are benefited from
this project.
Apart from Blue Library
project, we also take an indirect approach in prolonging lives of children with
Type 1 diabetes through our partnership with “Actions for Diabetics”, a
non-profit organization who provides medical support and scholarships to Type 1
diabetes children across the South East Asia.