NIVEA cares for family – Thailand’s Blue Library project

“Helping people, to help themselves”, a Beiersdorf principle that truly reflects our company’s core values “CARE” which has been shaping our CSR approach since it was first launched in 2014. We strongly believe that knowledge and learning are the keys to unlocking all possibilities of the future. The future of which, makes dreams come true.

Despite the constant evolution from contemporary books to e-books in this digital-driven era, there are still many Thai children whom are not supported the conveniences of the digital world. Beiersdorf Thailand sees this as a great opportunity to establish our social commitment in supporting and enriching the lives of the youth and their families by providing the communities with more convenient access to books and knowledge. 

Since 2014, when we first launched our “Blue Library” initiative, we have expanded 12 school libraries around Bangkok and surrounding areas. In 2018, guided with the same principle, we expanded the project to nearby provinces such as Ratchaburi and Ayutthaya to continue to ignite the dreams of the children. Apart from Thailand, we also go beyond the border to our neighbouring country, Myanmar and completed two “Blue Libraries” in Yangon.

In order to reach out to as many children as we possibly can, we have established an ongoing partnership with the Foundation for Children (FFC) to work on the “BOOKSHELVES” project. This FFC project helps us close the gap in providing books and bookshelves with more speed and broader coverage aiming at children in rural areas of Thailand, where one bookshelf in one home is able to reach out to at least 10 children. So far there are more than 7,000 homes receiving bookshelves and more than 70,000 children are benefited from this project.

Apart from Blue Library project, we also take an indirect approach in prolonging lives of children with Type 1 diabetes through our partnership with “Actions for Diabetics”, a non-profit organization who provides medical support and scholarships to Type 1 diabetes children across the South East Asia.