Our most important brand has enjoyed over 100 years of success and is today one of the world’s largest skin care brands.
Paul C. Beiersdorf establishes the Company.
and businessman Dr. Oscar Troplowitz purchases the Hamburg-based Company from
its founder, Paul C. Beiersdorf. He modernizes the production processes, makes
first international contacts, and significantly enlarges the Company.
application for Eucerit, (lit. "beautiful wax"), an emulsifying
agent. Made from lanolin, found in sheep’s wool, Eucerit is the basis for
Eucerin and, later on, for NIVEA Creme.